Karamel Kompagniet

Case

buzzanova has since June 2021 very successfully helped Karamel Kompagniet with their online marketing strategy including Paid Social Ads, SoMe Management and Content Production..

Karamel Kompagniet wanted to increase their brandawareness in selected target groups, strengthen their digital presence and community, and improve their sales via their own webshop. Based on strategy meetings, outlining the target group, tone of voice, creative messages and KPIs, we formed a plan for the company's future that would both create common threads through communication, but also adapt to trends, updates and changes in the company itself.

With a joint team and strategy, which runs both social channels, paid ads, influencers and content production, all in flow with the website, newsletter and product range, we have managed to create a clear and targeted communication that epitomises the Karamel Kompagniet's core values, as well as growing their ROAS (return on advertising spend) from 4 to 10.

Challenge

Karamel Kompagniet wanted consolidate their communication strategy to create a cohesive approach that could increase online presence, sales on their webshop and general brand awareness.

Solution

buzzanova developed an overall strategy that aligned with the brand's other channels and development. We combined SoMe Management, Paid Social Ads, influencers and content production.

Result

In just four months, we have increased webshop sales, optimized both Instagram and Facebook for reach and engagement, and grown their newsletter by over 1,500 new readers and improved ROAS from 4 to 10.

Quote from Karamel Kompagniet

"We contacted Buzzanova to learn more about Paid Social Ads and content production. We wanted to understand what they could offer our company in terms of online presence and sales on the webshop.

Buzzanova has been exceptional in creating a marketing flow that engages both new and existing users from initial interest to purchase. By effectively using and analyzing existing data from our newsletter, ads and webshop, and with a strategic take on the production of creatives for our ads, they have significantly boosted our presence on social media and, notably, increased sales on our webshop, where ROAS has risen from 4 to 10. I strongly recommend working with Buzzanova, who are both technically sharp and professional, and always provide fast service.

– AnnA Knightbridge“

CEO & Founder

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Nanna Jørgensen

Strategic Lead & Partner