Case

Sto Danmark

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Our collaboration with Sto Denmark started back in 2019, when the influencers Lise and Michael started a large house project in Rold Skov. We entered into a strategic collaboration with Sto, where over the next 2 years they became a permanent part of Lise and Michael's content with exposure of their products within external cladding, floors and paint. Later that year, we expanded the number of influential collaborations with, among others, Copenhagen Wilderness, Mernee and Atvaranagonsfru, where we created a strong image bank, which was mainly used in advertising for private consumers.

In 2020, we expanded the collaboration with Sto Denmark to also deal with strategy, management and production of their presence on Facebook. We had with the influencers worked with the private consumer as a target group, but now had to target the b2b segment of builders and contractors, who are Sto's primary target group, via Facebook. By focusing on quality, expertise and building with conscience, we have created a community that tells strong stories and increases awareness of Sto. Buzzanova is responsible for both strategy, content production including video and paid advertising. On the Facebook page, we continuously make sure to use the content we create together with the influencers to create diversity in the visual line. In this way, a unique synergy is created between our various services.

Casen i korte træk

Challenge
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Sto Denmark's primary target group is a b2b segment of builders and contractors. That target group is also present on social media, and therefore Sto had to start their advertising here with a strong strategy in mind. At the same time, Sto wanted to expand their marketing strategy to the private consumer via influencers.
Solution
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Via workshops and strategy development, buzzanova has created a universe on Facebook that has the right target group and visual identity in mind. Here we handle both production, publishing and advertising. In addition, since 2019 we have helped Sto move into the private market via influencer collaborations with relevant and skilled Danish influencers.
Result
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The Facebook page is experiencing rapid growth and reach and engagement, and we hit a relevant b2b target group with our messages. The universe continues to evolve with new formats such as video production. The influential collaborations have contributed with traffic to the Instagram page, the building of an image bank for advertising and an increase in demand from the private consumer.

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Nanna Jørgensen

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Nanna Jørgensen

Nanna Jørgensen

Strategic Lead & Partner

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