NYX | Buzzanova

Case

In collaboration with the brand activation agency 'We Are Hero', buzzanova and director Jennifer Tonndorff were responsible for the concept, organisation and production of 5 short films for L'Oréal, NYX and LGBT+ based on the message; "Proud allies for all". The films were produced for Instagram and TikTok and were part of a larger campaign leading up to Copenhagen Pride 2022.

Challenge

How do we celebrate diversity, love and equality in an honest and loving format that can create awareness in and outside the community on NYX's Professional makeup SoMe channels, and which answered questions such as
- What does self-expression mean to you?
- Why is it important to express yourself?
- Is it important to have allies?

Solution

The solution was a series of SoMe versioned films that, with a strong cast within the LGBT+ community, mixed interviews with archival material from the cast's life in the form of stories&reels from Instagram in a "The Kardashians" meets "Miami Vice" 2022 format. Sharp, precise and honest.

Result

We're proud to say, that the result got more than 1 million views on TikTok and Instagram in just 3 weeks from both paid and organic traffic. The videos contributed to a strong and broad effort for both NYX and LGBT+ during Copenhagen Pride 2022.

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Karim Stoumann

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