NYX | Buzzanova

Case

In collaboration with the brand activation agency 'We Are Hero', buzzanova and director Jennifer Tonndorff were responsible for the concept, organization and production of five short films for L'Oréal, NYX and LGBT+ under the message; 'Proud allies for all'. The films were produced for Instagram and TikTok and were part of a larger campaign leading up to Copenhagen Pride 2022.

Challenge

How do we celebrate diversity, love, and equality in an honest and heartfelt format that can raises awareness both within and outside the community on NYX's Professional makeup SoMe channels, and that answers questions such as
- What does self-expression mean to you?
- Why is it important to express yourself?
- Is it important to have allies?

Solution

The solution was a series of SoMe-optimized films that, with a strong cast from the LGBT+ community mixed interviews with archival material from the cast's life in the form of Instagram Stories and Reels, all presented in a 2022 format reminiscent of 'The Kardashians' meets 'Miami Vice.' Sharp, precise, and honest.

Result

We're proud to say that the result garnered more than 1 million views on TikTok and Instagram in just three weeks from both paid and organic traffic. The videos contributed to a strong and widespread effort for both NYX and the LGBT+ community during Copenhagen Pride 2022.

Selected content from the case

Other cases

Wanna talk?

Karim Stoumann

CEO & Founder