HYDRATE | Buzzanova

Case

In collaboration with ERWactive, buzzanova launched HYDRATE™️ on the Danish market. A product created to combat dehydration and accompanying side effects. The goal was to create traction in Denmark in order to be able to begin an international launch.

Before and during the launch, buzzanova contributed with go-to-market strategy, photoshoots, website development, influencers and paid social ads. Together we developed a sharp visual line for the product as well as a strategy for how we could create a behavioural change in the Danish population with exclusively digital tools, which led to thinking about hydration in a completely new way.

Challenge

HYDRATE including ERWactive came to buzzanova with a desire to create traction on the Danish market. The product had been many years in the making and they lacked a sharp marketing strategy that could send the product into the hands of the consumer.

Solution

The solution was a digital, visual strategy developed and launched by buzzanova. We contributed with price strategy, website development and content creation. This with the aim of getting the consumer to try the product for the first time and then become a subscriber.

Result

During the launch, HYDRATE experienced strong sales growth on the Danish market. The campaign achieved an overall ROAS of 4.2. At the same time, three elaborate separate channels were created, including Instagram, Facebook and a website that served as the landing page for all advertising.

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