In collaboration with ERWactive, buzzanova launched HYDRATE™️ on the Danish market. A product created to combat dehydration and accompanying side effects. The goal was to create traction in Denmark in order to be able to begin an international launch.
Before and during the launch, buzzanova contributed with go-to-market strategy, photoshoots, website development, influencers and paid social ads. Together we developed a sharp visual line for the product as well as a strategy for how we could create a behavioural change in the Danish population with exclusively digital tools, which led to thinking about hydration in a completely new way.