Our collaboration with Sto Denmark started back in 2019, when the influencers Lise and Michael started a large house project in Rold Skov. We entered into a strategic collaboration with Sto, where over the next 2 years they became a permanent part of Lise and Michael's content with exposure of their products within external cladding, floors and paint. Later that year, we expanded the number of influential collaborations with, among others, Copenhagen Wilderness, Mernee and Atvaranagonsfru, where we created a strong image bank, which was mainly used in advertising for private consumers.
In 2020, we expanded the collaboration with Sto Denmark to also deal with strategy, management and production of their presence on Facebook. We had with the influencers worked with the private consumer as a target group, but now had to target the b2b segment of builders and contractors, who are Sto's primary target group, via Facebook. By focusing on quality, expertise and building with conscience, we have created a community that tells strong stories and increases awareness of Sto. Buzzanova is responsible for both strategy, content production including video and paid advertising. On the Facebook page, we continuously make sure to use the content we create together with the influencers to create diversity in the visual line. In this way, a unique synergy is created between our various services.