In the summer of 2019, Corona and BELONG launched a campaign that focused on urban sunset spots in Copenhagen. In addition to various forms of outdoor activation such as events and samplings, Corona wanted to find the right influencer. For that task, we cast Copenhagen Wilderness, who over a period of three months had to contribute to the campaign's three different activations; sunset sessions, lifestyle stories and pop-up sunset spots. Copenhagen Wilderness was chosen for several reasons, but it was the following things in particular that made the outcome. Juila, who is behind Copenhagen Wilderness, lives in the middle of Copenhagen herself, and the urban environment and stories from there would therefore fit naturally into her creative universe. Her target group also fits the campaign's, as many of them live in Copenhagen and are in the 24-35 age group. Finally, Juila has a unique visual style that matched the reference images BELONG had for the final look of the campaign.