I samarbejde med Mars koncernen har buzzanova siden foråret 2019 hjulpet med at introducere nøddebaren BE-KIND til det danske, finske og svenske marked. Dette via en koordineret influencerindsats, hvor succeskriterierne har været et stort reach, høj kvalitet af content, engagement og diversitet i målgrupper. Markedsføringsindsatsen i alle tre lande har udelukkende bestået af forskellige former for sampling bakket op af en digital tilstedeværelse drevet alene af de castede influencers organiske trafik og producerede content, hvilet naturligvis stillede enormt høje krav...
Vi har testet buzzanova og deres performance alene målt på deres evne til at skabe omsætning på videokampagner. Jeg har været særdeles tilfreds med resultatet. Det er således lykkedes os at skabe en rentabel kampagne, selvom vi har købt ind på buzzanovas native ads 3-i-1 produkt. Derudover er nøgletallene for buzzanova særdeles lovende. Således ligger de blandt de bedste medier (blandt flere hundrede), når det kommer til konverteringsrater fra trafik til landingpage til salg.
Selvom det ikke indgår i min vurdering, er jeg naturligvis klar over den store indirekte afledte effekt (dækning og overvejelse) der ikke kan måles, men som buzzanovas native ads produkt yderligere har genereret.”
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