We created the concept ‘Chocolate Identity,’ linking Ritter Sport varieties to the audience’s social qualities and preferences, aligning chocolates with personality traits. We activated this through street vox pops, where young Swedes answered fun questions about chocolate, Ritter Sport trivia, and their friends.

Our organic strategy and paid campaigns included trend-based content, boosted the follower base through social media competitions, and collaborated with top Swedish influencers to amplify the message. Limited-edition variety campaigns further extended the brand’s reach. The result? A comprehensive social media strategy that’s still going strong.