We activated five Danish home and lifestyle influencers, ensuring their content was published within the same week for maximum impact. This rapid exposure strategy increased brand recognition and awareness, with strong results following—even though the campaign was purely branding-focused.

Later in the season we activated the Norwegian and Swedish markets as well. The campaigns in Norway and Sweden were tailored to the local markets but built upon the same core principles as in Denmark: activating influencers who could authentically showcase the product’s value in ways that appealed to the target audience’s lifestyle. This created a strong brand presence across the Nordics and gave Segway the opportunity to position itself as a central player in these markets.