We brought in Denmark’s very own Crocodile Dundee, Jakob Kjeldbjerg, to ‘train’ poor interns — toughening them up to withstand the hard realities of corporate life. In a mockumentary style, we follow Kjeldbjerg’s relentless bootcamp, where interns sprint up and down stairs with bags, soda crates, and breakfast croissants for their bosses.

The campaign film uses humor and irony to highlight a serious message: internships shouldn’t be made harder than they already are. Through satire, we spotlight the need for workplaces to let interns build real competencies — not grocery-carrying skills. After all, you don’t learn strategy formulation in the vegetable aisle. The result? Internships without the biceps. Nemlig delivers straight to the office.