KitchenAid - Buzzanova

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Brand activation

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Influencer marketing

Strategy

In 2025 KitchenAid launched their new high-end espresso collection in Denmark and Sweden.They wanted to make an impact, with a campaign that blended their global playbook with local Nordic insights to stand out in the highly competitive coffee markets.

What’s the best and worst thing about getting great coffee? That question was at the heart of KitchenAid’s global launch playbook, designed to show off the perks of brewing barista-level coffee from the comfort of home. We loved the idea, but wanted to crank it up a notch with a Nordic twist – especially considering the region’s deep-rooted love of staying at home.

So we asked ourselves: How do we make top-tier coffee feel accessible for Nordic consumers who usually leave their flat whites in the hands of beanie-wearing Zoomers?

Welcome to Café Home!

A 360-degree creative campaign that took insights from KitchenAid’s own playbook and brewed a warm, hyggelig, and playful experience across events, paid social, TV, outdoor, influencers, and coffee experts.

First, we rolled out KitchenAid’s global content across Meta, TikTok, Pinterest, YouTube, Google, outdoor, and TV—infused with local cultural insights on café behavior, clichés, embarrassing mispronunciations, and just the right amount of coffee snobbery.

Next, we challenged some of Denmark’s and Sweden’s biggest influencers to host their own cafés at home for fans and coffee connoisseurs—while creating how-to content that showed just how easy it is to use KitchenAid’s semi- and fully automatic espresso machines. We added retailer activations at Magasin and NK, an international coffee festival, and much more.

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What we created

Brand activation

Paid social

Influencer marketing

Strategy

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