What we created

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Content creation

Paid social

Social media

Strategy

Karamel Kompagniet, a luxury toffee brand from Bornholm, Denmark, sought to unify their digital communication, boost website sales, build brand awareness, and grow their newsletter subscriber base.
Based on market research, we defined the target audience, tone of voice, creative direction, and advertising KPIs. These insights shaped a strategy aimed at increasing ROAS (Return On Ad Spend), building digital community, enhancing brand awareness, and unifying the company’s content and brand message across all platforms.
Since 2022, Buzzanova has managed all content creation for digital use, including Meta channels, newsletters topics, and created a digital ad campaign focused on sales and lead generation. The result is a premium gourmet brand with a clear brand message and effective marketing strategy.

Through extensive Meta and Google ad campaigns, we increased ROAS from 4:1 to 13:1, grew Instagram followers from 2,000 to 12,000, received and still are receiving +50 comments and DMs daily, and generated +12.000 subscribers for their newsletter — a key sales driver for the brand.
growth in IG followers - From 2K to 13K
0 %
growth in newsletter subscribers - From 7K to 20K
0 %
increase in Return On Ad Spend
+ 0 %