H&M Home | Buzzanova

Case

In the summer of 2020, H&M HOME approached Buzzanova with a desire to create an inspiring influencer collaboration for their autumn campaign, which was supposed to focus on timeless design. H&M HOME is a design-driven brand that creates aesthetic products. Therefore, the customer wanted to aim at a target group that appreciates precisely these values; aesthetics and interior design. Buzzanova's influencer Mernee was the perfect match to solve this task.

Casestudy

Challenge

As a relatively new brand, H&M HOME does not have a product history spanning many decades. They are creating that now. As they build up their range of classic products, they also wanted their customers to fill their homes with timeless elements. This had to be done through an engaging influencer collaboration.

Solution

The solution was a collaboration with lifestyle influencer Mernee, whose universe created just the right aesthetic framework for the products. Mernee focused on aging and how it could reflect one's preferences for timeless design in the home. At the same time, Mernee contributed some beautiful images, which H&M HOME used on its own platforms.

Result

Mernee's followers actively drew inspiration from her beautiful and elaborate content, where H&M HOME's products were displayed in beautiful and homely settings. Delivering an average engagement rate of 4.68%, she clearly showed that she was the one to engage her followers and make them fall in love with her home again and again.

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Nanna Jørgensen

Strategic Lead & Partner