Danerolles | Buzzanova

Case

Since December 2021, we have been responsible for developing Danerolles' Danish SoMe strategy - including SoMe management, content creation, influencers and Paid Social Ads - We have focused on growing their channels, expanding awareness of Danerolles' products, and informing customers about where to buy them and their uses.

We have designed a targeted SoMe strategy focused on creating value in the target group's everyday life, and building a committed, creative, and loyal community around Danerolles and their products within the category of fresh dough.

Challenge

Danerolles had low activity on their social channels and lacked a local, tangible SoMe strategy and a cohesive approach in their communications on Facebook and Instagram.
Their engagement rate on Instagram was relatively low for a brand profile with fewer than 1,000 followers, and Danerolles faced general uncertainty among Danish consumers about where to buy the products and communication of the potential value that fresh dough has for the target group.

Solution

In order to spread awareness of Danerolles and their products, we have created a relatable, relevant and personal universe on Danerolles' Instagram and Facebook pages, which adds value to the target group’s everyday lives. The overall strategy was to brand Danerolles under the concept "Nemmebag", which provides a cohesive theme in Danerolles' content, focusing on functionality, convenience, and community. Through organic and paid content, as well as the activation of influencers, we have created a community around Danerolles that inspires the target group every day.

Result

Both Danerolles' Instagram and Facebook pages are experiencing a high growth rate in terms of engagement from their online communities, which reflects the value the profiles now provide to the target audience. In just three months, both the organic reach and the number of interactions have grown by approximately 1,000%, while the number of followers has increased by 38% and continues to rise. Danerolles' target group shows increased interest in the brand and its products and actively participates in the online community we have created around #Nemmebag. Here, everyone can contribute by posting pictures of their 'easy baked' treats with Danerolles.

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Karim Stoumann

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