Danerolles | Buzzanova

Case

Since December 2021, we have been responsible for developing Danerolles' Danish SoMe strategy - including SoMe management, content creation, influencers and Paid Social Ads - we have worked overall to grow their channels and expand knowledge of Danerolles' products, as well as where you can buy them and what they can be used for.

We have designed a targeted SoMe strategy with focus on creating value in the target group's everyday life, and building a committed, creative and loyal community around Danerolles and their products within the category of fresh dough.

Challenge

Danerolles had low activity on their social channels and lacked a local, tangible SoMe strategy and common thread in their communications on Facebook and Instagram.
Their engagement rate on Instagram was relatively low for a brand profile with less than 1,000 followers, and Danerolles experienced a general doubt from Danish consumers about where to buy the products and communication of the potential value that fresh dough has for the target group.

Solution

In order to spread awareness of Danerolles and their products, we have created a relatable, relevant and personal universe on Danerolles' Instagram and Facebook page, which creates value for the target group in their everyday lives. The overall strategy was to brand Danerolles under the concept "Nemmebag", which creates a common thread in Danerolles' content, where functionality, convenience and community are in focus. Through organic and paid content, as well as the activation of influencers, we have created a community around Danerolles that inspires the target group every day.

Result

Both Danerolles' Instagram and Facebook page are experiencing a high growth rate in terms of engagement from their online communities, which testifies to the value the profiles now provide to the target audience. In just three months, both the organic reach and the number of interactions have grown around 1000%, while the number of followers has increased by 38% and is still increasing. Danerolles' target group shows increased interest in the brand and its products and actively participates in the online community we have created around #Nemmebag, where everyone can participate on their own initiative by posting pictures of their 'easy baked' treats with Danerolles.

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